Free Marketing Resources for Photographers
Free resources to help photographers get more of the right clients by improving their SEO and creating targeted ad campaigns.
What Is Schema & Why It’s Important for Photographers
There’s a highly beneficial element of search engine optimization that many photographers don’t know about—and end up completely missing out on. It’s part of Google’s ranking algorithm and tells search engines about your page content. This SEO element is schema markup. Schema is structured data or code which is added to your site to provide …
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How to Write a Blog Post
Maybe you’ve had a blog on your photography website for years. Maybe you’re debating whether you need to create one. Regardless of where you are in your blogging experience, maintaining a blog on your site is essential to marketing your business. It can give you an opportunity to educate your clients, grow your brand and …
Should I Keep Blogging or Should I Stop Blogging?
As a photographer, you have a ton on your plate: meeting with clients, taking and editing photos, ordering products, not to mention the responsibilities of your family and personal life. Adding marketing your business to the list, including writing and posting blogs, can sometimes seem like just too much. After all, is blogging really that …
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What’s the Difference Between a Content Writer and a Content Editor?
Content writing and content editing are two terms that have been used together so often, it can sometimes seem like they’re one and the same. But writing and editing are actually two very separate skills that are both essential to creating quality content. What does a content writer do? A professional content writer can help …
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What You’re Getting Wrong with Facebook Ads
When it comes to advertising, Facebook is an incredibly cost-effective option. But many photographers complain of not getting results from their Facebook ads. Often, that’s because they’re not putting in the necessary time, effort, and budget to get the leads they want. If you want to get the most out of Facebook advertising, you need …
How to Build a Funnel That Gets You More Leads
Chances are, if you’ve done any research on marketing your business, you’ve seen the F-word over and over again. No, not that F-word. This one: funnels. Every marketing course and website will tell you that you need to build a sales funnel to get more leads and bring more customers into your business. But did …
6 Ways a Professional Content Writer Can Help You Grow Your Photography Business
Let’s face it—you’re a photographer, not a writer. But you understand the importance of having quality, well-written content on your website and blog. You just don’t have the time to create it, and the time you do spend on content takes away from time you could be spending doing photo sessions or editing images for …
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5 Things Every Photographer Should Know About Content Marketing
You’ve probably heard the saying “Content is king,” but do you know what that means and how it relates to you and your business? Simply put, content is EVERYTHING when it comes to marketing your photography business. The best way to attract prospective clients and turn them into customers is to create and provide valuable …
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4 Things Photographers Need to Know About SEO
You know what SEO is, but do you know how to implement best practices to ensure that Google and other search engines show your website in search results? It’s much easier said than done. Here are four things all photographers should know to include when working on improving their search engine optimization. Alt Tags and …
Building a Great Website Starts with Defining Good Website Architecture
What is website architecture? Website architecture is the approach used to design and plan a website to meet both business and user needs. Why website architecture matters Developing good site structure enhances your chance of higher rankings in search engines. A search engine’s algorithm is complex and based on hundreds of factors, mainly focusing user …
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Build Your Own Website vs. Hiring a Professional Web Designer
If you own a small business, having a web presence should be part of your business plan. A website establishes your brand and credibility, markets your business, expands your reach to a wider audience, is always available, saves you time, improves customer service and provides you a medium to showcase your work. As a business …
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12 Steps to Building and Promoting a Website
You’ve taken the time to think of a business name and are ready to take the first step to getting your business online, but don’t know where to start. You’ve come to the right place, this series with guide you through the 12 Steps to Building and Promoting a Website. I’ll provide you with tips …
Everything You Need to Know About On-Page Search Engine Optimization for your Photography Website
We’ve broken down the search engine optimization tactics you need to implement ASAP to help improve your ranking. Plus, we’ve included a handy checklist at the bottom of the page to help you keep track of the changes you’re making. Title Tags If your page doesn’t have a title, search engines will choose what content …
You Need to Stop Making These Mistakes When Designing Your Photography Website
One of the biggest mistakes photographers make is trying to reach a broad audience. Instead, you should narrow your focus by creating pages for each type of photography you provide, such as maternity, newborn, and family and providing resources to help establish you as an expert in your field. Sound overwhelming? Well, we’ve already built …
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The 10 WordPress Plugins You Need to Get Your Site Ranked #1 on Google
Here’s our list of awesome WordPress Plugins we use to help get our clients’ ranked on the first page of Google. ShortPixel A slow website can seriously damage your search engine ranking, and one of the most common pieces of a website that causes slow load times is too-large images. Especially for a photographer, images …
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The 4 Components to Building a Successful Marketing Plan
Whether you’re just starting out with your business or have years invested already, it’s never too late to build a successful marketing plan. With the right strategy in place, you can work to drive more traffic to your website, generate quality leads, and grow your business. Know your ideal customer The first step in developing …
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Top 5 Keywords for Every Photography Niche with Examples of How to Use Them on Your Site
Even if you only know a little about SEO, you’ve probably heard about keyword research. It’s an essential part of search engine optimization and can have a huge impact on your ranking. Simply put, keyword research is the process of identifying the words and phrases you want to target in your SEO strategy. Choosing the …
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How to Use Google Analytics to Make Better Decisions for Your Photography Business
Let’s be real: If you’re not using Google Analytics, you’re missing out. You may have a gorgeous website with stunning images and stellar content, but if you don’t know how your site is performing, what’s the point? That may sound harsh, but the truth is a website should always be a work-in-progress. Understanding your site’s …
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Your Website is Leaking Money: 7 Issues You Need to Fix Right Away
You may think, once you created a website for your business, there isn’t much left to do except push traffic to your site and gather leads. But the truth is a website is never finished. There are always things you can do to improve and update your site. In fact, there are some details that, if left unattended, can even damage your website’s reputation on Google, causing you to miss out on quality leads and business.
We’ve compiled a list of seven common website issues that you need to fix immediately to make sure your website is working for you and not against you.
Improve Your Local SEO with These Tips for Your Google My Business Page
Google My Business allows you to manage your business listing by adding and updating your contact information, hours, photos, and even content, as well as gather and manage reviews from previous clients.
Whether you’ve already claimed your business on Google or are just getting started, there are numerous ways you can use Google My Business to help improve your local SEO.
