12 Week Done-With-You SEO Program where we provide you with a step-by-step plan with easy to follow instructions that includes checkpoints where you meet with Brandon Hopper and his team along the way.
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Introduction
Schedule Your Onboarding Call
Schedule your Onboarding Call to get started on the Done-With-You SEO Program.
Module 1: Tracking
First we’ll help you get your website configured to properly track what actions visitors are taking. We’ll need this data to help us understand what is working really well and also pinpoint what isn’t working very well.
Google Tag Manager
Learn how to properly manage all of your tracking scripts in one spot with Google Tag Manager.
Facebook Pixel
Learn how to properly configure the Facebook Pixel on your website.
Google Analytics (Universal Analytics)
Learn how to properly configure your domain(s) to track visitor engagement with Google Analytics.
Heatmap Tracking
Learn how to properly install and configure Heatmaps to track scrolls, movement and clicks on your website.
Google Search Console
Learn how to properly configure your domain with Google Search Console for insights on your website's performance.
Reddit Conversion Pixel
Learn how to set up the Reddit Conversion Pixel on your website.
Learn how to set up the Pinterest tag to track your visitors and optimize your advertising campaigns.
Tracking Checkpoint
Once you've finished going through all of the Tracking Lessons, it's time to schedule your Tracking Checkpoint call with Brandon to double check your work and make sure everything is working correctly.
Module 2: Technical Optimization
After your tracking is set up, we’ll run a comprehensive audit on your website to figure out what is holding you back from ranking higher. You’ll meet with one of my team members to go over your audit. During your call, we’ll help build you a holistic SEO strategy where we define goals, set objectives and map out milestones for you to work toward. Before your call is over, we’ll go over your technical SEO report and help point out the important issues that need to be addressed regarding your site’s structure and performance.
Before You Begin Optimizing
Learn how to thoroughly track your progress as you optimize your site for speed and performance. Keep track of all the changes you make and every audit to measure your progress.
Website Audit
Learn the importance of running regular website audits on your site, as well as our recommended tools for regular audits.
Audit Report Checkpoint
Once you've finished going through the first two Technical Review Lessons, it's time to schedule your Audit Report Tracking Checkpoint call with Brandon to double check your work and make sure everything is working correctly.
Web Hosting Environment
Learn how to choose the right type of web hosting for your photography website, as well as what tools to use to test your site speed and performance.
Fixing Technical Errors
Download our SEO checklist and learn about common technical errors you should fix to improve the speed and performance of your website.
Image Optimization
Learn how to properly size and prepare the image files on your website to optimize your page for search engines.
Content Delivery Network (CDN)
Learn all about the benefits of using a Content Delivery Network (CDN) to improve your website's user experience.
Technical Review Checkpoint
Once you've finished going through all of the Technical Optimization Lessons, it's time to schedule your Technical Review Checkpoint call with Brandon to double check your work and make sure everything is working correctly.
Module 3: Keyword Research
Next we’ll help you close the gap on missed opportunities. The opportunity GAP is where we’ll help you connect the keywords potential clients are using to find your services. Keyword Research, Local Keyword Research, Funnel Mapping Searcher Intent, etc.
Estimating Traffic
Learn about the importance of estimating traffic for your keywords so you can build a stronger content strategy for your website.
Keyword Research
Learn how to research and determine the right keywords to use on your site to optimize your content for both users and search engines.
Keyword Research Checkpoint
Once you've finished going through the first two Keyword Research Lessons, it's time to schedule your Keyword Research Checkpoint call with Brandon to double check your work and make sure everything is working correctly.
Searcher Intent
Learn all about understanding searcher intent and how you can use it to improve the content on your website.
Searcher Intent Checkpoint
Once you've finished going through the Searcher Intent Lessons, it's time to schedule your Searcher Intent Checkpoint call with Brandon to double check your work and make sure everything is working correctly.
Module 4: Layout & Design
Now that you’ve completed the keyword research and understand your searcher’s intent, it’s time to build content around those terms. First you will need to structure your homepage and then service pages. Once the service pages and homepages are complete, then you can work on your blog posts.
Keyword Placement
Learn how to strategically place your chosen keywords throughout your website content to let both users and search engines know what each page of your site is about.
Home Page
Learn all about the importance of laying out your home page to create a memorable first impression for users and a clear understanding of your content for search engines.
Service Page
Learn how to introduce your business with service pages that highlight the specific products and services you have to offer potential customers.
Blog Posts
Understand the importance of regularly posting to your blog and letting visitors to your website know that you are actively working on your business.
Layout & Design Checkpoint
Once you've finished going through the Layout & Design Lessons, it's time to schedule your Layout & Design Checkpoint call with Brandon to double check your work and make sure everything is working correctly.
Module 5: On-Page Optimization
Once you’re finished structuring your primary pages with valuable SEO keywords, it’s time for another checkpoint. During this checkpoint we will provide a content analysis report on the pages you submit for review. Our report will help identify optimization opportunities for your keyword placement.
Internal Link Strategy
Learn about internal linking and how strategically adding links to your website content can help optimize your pages.
On-Page Optimization Checkpoint
Once you've finished going through the On-Page Optimization Lessons, it's time to schedule your On-Page Optimization Checkpoint call with Brandon to double check your work and make sure everything is working correctly.
Module 6: Traffic Strategies
From email list building to new blog post creation strategies, this module will help you stay creative with your proven and scalable marketing campaigns & content.
Competitor Campaign
Learn how to build a competitor campaign to target clients who are searching for your local competitors.
Like & Invite Campaign
Learn how to boost engagement by running a like and invite campaign that encourages potential customers to follow and share your content.
Location Strategy
Learn how to target specific towns, cities and regions with a location strategy that will help you show up in local search results.
Happy Hour Campaign
Get more prospects to take the next step and invest in your services with a happy hour campaign.
Email List Building
Learn all about the importance of building an email list to reach out to previous and potential future customers.
Coupon Strategy
Learn how to use a coupon strategy to increase brand awareness and boost sales.
Traffic Strategies Checkpoint
Once you've finished going through the Traffic Strategy Lessons, it's time to schedule your Traffic Strategies Checkpoint call with Brandon to double check your work and make sure everything is working correctly.
Module 7: Conversions
Here we will focus on optimizing our conversion rate. A website conversion happens when someone completes a pre-determined and desired action on your website, like signing up for a newsletter, sharing a blog post to social media, filling out a lead form, scheduling a consultation or buying a product. This allows you to close the gap on underperforming pages with high bounce rates that fail to convert quality traffic into leads.
Conversions Checkpoint
Once you've finished going through the Conversion Lessons, it's time to schedule your Conversions Checkpoint call with Brandon to double check your work and make sure everything is working correctly.
Module 8: Google My Business
An important step in any local SEO strategy should include the optimization and claiming of your own Google My Business Profile. We’ll go over your Google My Business account and make sure your GMB listing has been claimed, verified and optimized for local SEO.
Google My Business
Learn why it's important to create and regularly update a Google My Business profile for your photography business.
Google My Business Checkpoint
Once you've finished going through the Google My Business Lessons, it's time to schedule your Google My Business Checkpoint call with Brandon to double check your work and make sure everything is working correctly.
Module 9: Off-Page SEO
Next we’ll help you define your Off-Page SEO strategy by teaching you how to connect with high-quality sites specific to your industry that can help you build authority. We’ll also want to make sure all of your business information—NAPS (Name, Address, Phone & Site) are correctly configured and consistent throughout your online profiles.
Link Building
Learn all about the importance of link building to improve your website optimization.
Off-Page Optimization Checkpoint
Once you've finished going through the Off-Page Optimization Lessons, it's time to schedule your Off-Page Optimization Checkpoint call with Brandon to double check your work and make sure everything is working correctly.
Module 10: Understanding KPI Reports
One of the most challenging aspects of marketing is understanding what you should do with charts, graphs and reports filled with visitor data. This is where you can distance yourself from the rest of the pack by understanding what the data is saying and being able to build a strategy specifically for your target audience. This is where you connect everything you know about your customer with your 5W Report—WHO, WHAT, WHEN, WHERE and WHY.
KPIs Checkpoint
Once you've finished going through the DWY SEO Program, it's time to schedule your KPI Checkpoint call with Brandon to double check your work and make sure everything is working correctly.